Do you want to know the latest trends in the mobile commerce industry? If yes, you have come to the right place.
The Covid pandemic radically altered the retail industry. As lockdowns forced the closure of physical markets, customers resorted to making their purchases online. Given this change in the industry, online sellers need to ensure their websites and mobile apps work well to provide a pleasant shopping experience.
We presume that you are already familiar with the concept of e-commerce. Mobile commerce or m-commerce is a branch of e-commerce. It refers to purchases made through cell phones. Digital wallets like Google Pay have simplified online purchases to no more than a few taps on your phone. It has become as easy as subscribing to Spectrum internet. Dial Spectrum servicio al cliente to learn more about their internet plans.
Now let’s take a closer look at the m-commerce trends that are doing the rounds in 2022.
Shopping With Voice Search
Voice search is a lot faster and easier than typing your search queries. It has become one of the top trends in the m-commerce industry. Online sellers need to integrate voice search into their websites and apps.
This year, voice search will become bigger than ever before. According to research, it will account for $40 billion in American online sales in 2022. Just five years back in 2017, this figure was a mere $2 billion.
Online sellers will need to keep their content conversational to optimize voice search. They will need to integrate long-tail keywords. These words will answer the 5Ws (who, what, where, when, how) of online selling. You will also need to focus on the FAQs and local search sections of your e-store.
Omnichannel Marketing
The online selling industry has cutthroat competition. Omnichannel marketing will help sellers remain above their competitors. About 10 years back, Facebook was the main social media platform in use. Other platforms have sprung up since then. What this means is that now customers can come to your e-store through a variety of platforms and your marketing strategy will have to include all social media channels for it to be effective. If you sell only through Instagram, you will be neglecting buyers on Facebook.
It is not just about providing options for online purchases. Omnichannel marketing is about maintaining dialogue with your customers during their whole purchase journey. Not using an omnichannel marketing strategy will be commercial suicide.
Augmented Reality
The biggest limitation of online shopping is the inability to physically inspect items that are offered for sale. You will not even see the item until the delivery rider comes to your address. Augmented Reality (AR) has addressed this limitation to some extent. AR can help your store build a lasting relationship with your customers. According to a Google survey, 66 percent of respondents said they are more likely to purchase from an e-store that offers AR functionality.
This trend is catching on with many big sellers, like IKEA, offering AR features on their websites and apps. The AR features on IKEA’s online selling platform allow users to virtually arrange furniture in a room. It is a promising trend in m-commerce and one that should not be ignored by any online retailer.
Summing Up
If you are serious about running a successful business, you will need to keep up with the trends in your industry. We talked at length about the trends in the m-commerce industry. If your online store is not optimized according to the trends in place, now is a great time to start. More importantly, whether you make purchases or sell online, you need to have good internet connectivity. Before you sign-up for your preferred internet plan, take the time to learn about Spectrum billing.
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